While last ski season proved to be the busiest in U.S. history, this season is starting off even busier at Vail Resorts’ 37 North American ski areas, the company reported Wednesday.
Vail Resorts, in an annual early-season update to investors, said skier visits to its North American properties are up 12.5% this season through Jan. 8, as compared to the 2021-22 season.
But, despite the growth, the numbers were not up to the level the company was hoping to see over the holidays, CEO Kirstin Lynch said in a statement issued Wednesday.
“Season-to-date destination guest visitation at our western U.S. resorts was below our expectations, which we believe was negatively impacted by the extreme weather causing resort closures and the airline disruptions that impacted travel across the U.S. during the peak holiday period,” she said.